About Us

Independent wine Merchant located in the Great Western Arcade in Birmingham

Loki is the most awarded wine merchant in Birmingham, winning 11 major national awards in the past two years. It is the only fine wine merchant in the business district of Birmingham, and one of the only places outside of London to offer customers the experience of trying up to 40 wines by the glass at any one time. This modern approach makes us perfect for a lunch meeting, an after-work drink with friends or for a romantic date. Or simply as a great way to increase your wine knowledge.

Named after the Norse god who delighted in causing as much mischief as possible for the other gods, we share that same anti-establishment ethos. We believe wine should be fun, not stuffy; that wine should offer outstanding value for everyone; and that the customer should be able to taste before buying that perfect bottle.

So, with a Loki Wine Tasting Card, you have the opportunity to taste a frequently updated selection of fine, boutique and award-winning wines from our range. Just choose from whatever’s sampling on our specially imported wine preservation machines for as little as 69p per glass. And when you’ve found exactly what you’re looking for, you can either buy to enjoy at home or drink in and relax in our tasting room, perhaps sharing a plate of cold meats or cheeses to go with your wine.

All through your experience, you’ll be guided by Loki’s director and wine expert Phil, who can help you find exactly what you fancy that day – for lunch or evening, for business or pleasure.

Awards:

Decanter UK Wine Merchant of the Year 2013

Loki Wine Merchant UK Wine Merchant of the year outside London

Loki Wine Merchant UK Wine Merchant of the year outside London

International Wine Challenge Regional Merchant of the Year Finalist 2013

Loki wine Merchant, Regional Merchant of the year finalist

International Wine Challenge Regional Merchant of the Year Runner-up

Harpers Best New and Emerging Drinks Business of the Year 2013

Harpers Award Medal png

Best New & Emerging UK Drinks Business 2013

Off-Licence News Newcomer of the Year Finalist

DRA 2013 Rummer-up New Wine Merchant of the  Year 2013

DRA 2013 Rummer-up New Wine Merchant of the Year 2013